Adults over 50 don’t trust online sources of health info: Health and pharma marketers must re-establish credibility with older patients who are skeptical of what they see online.
CVS Health replaces CEO Karen Lynch: With its insurance arm, Aetna, failing to meet investors’ expectations, CVS’ decision to appoint a longtime pharmacy benefit manager exec as CEO could be just what the doctor ordered to start turning its financial fortunes around.
The number of companies with more than $1 billion in annual US connected TV (CTV) ad sales jumped from two in 2020 to five this year. In a recent EMARKETER webinar "CTV Watch: How Streamers Compare in Time Spent and Ad Revenues,” our analyst Ross Bones explained the top trends in CTV viewership and ad spend.
Netflix reports 15% revenue growth: Its ad-supported tier and live sports drove success despite slowing subscriber gains.
Despite soaring profits, it continues layoffs to streamline operations in key divisions like WhatsApp and Instagram.
"Joker" sequel flops: Warner Bros. faces $150M to $200M loss as film falls short of expectations.
The race to attract small advertisers with AI is on: Taboola is the latest ad tech firm to target small businesses in an effort to grow the ad spend pool.
OpenAI’s fundraising and Microsoft’s search for AI alternatives suggest a growing divide as their once-symbiotic relationship faces competition and regulatory scrutiny.
On today’s podcast episode, we discuss what GenAI platforms people will be using next year, the main ways people are using the technology, and what to make of AI researchers who were just awarded the Nobel prizes in physics and chemistry. Join host Marcus Johnson, along with analysts Jacob Bourne and Grace Harmon, for the conversation.
Here are three data-backed ways to authentically engage with female-led trends and which brands are doing it right.
TikTok Shop doubles down on livestreaming as ecommerce sales grow: The platform sees an opportunity to grow order frequency and drive more impulse purchases.
The bank expects to roll out more luxury experiences at 30 new financial center branches by 2026.
Retailers can distinguish their brands via the post-purchase experience: A handwritten note, branded packaging, or free gifts with an order are more likely to inspire repeat purchases.
September’s strong retail sales report underscores consumers’ resilience: Spending remains solid as higher-income households’ strength makes up for lower-income shoppers’ price-sensitive behaviors.
It’s a large volume opportunity for the BNPL player and helps Klarna compete with. It can also help keep users loyal to Apple as its NFC tech opens up
Influencer marketing is a natural way to reach Gen Z: Gen Zers rely on influencers far more than millennials do, per GoDaddy.
The tech giant warns of security breaches if it’s forced to open its platform, but Epic Games says Google is exaggerating the risks.
The service makes purchasing age-restricted items online easier and can help merchants speed up checkout times
Failing to improve its consumer risk profile may lead to concerns with its proposed Capital One merger